Top ↑What is a Cover Letter? (and Why It’s Important)How to Write the Perfect Cover Letter (And Get Hired!)Step #1 - Pick the Right Cover Letter TemplateStep #2 - Start the Cover Letter with a HeaderStep #3 - Greet the Hiring ManagerStep #4 - Write an Attention-Grabbing IntroductionStep #5 - Explain why you’re the perfect person for the jobStep #6 - Explain why you’re a good fit for the companyStep #7 - Wrap up with a call to actionStep #8 - Use the right formal closing5+ Cover Letter ExamplesCollege Student Cover Letter ExampleMiddle Management Cover Letter ExampleCareer Change Cover Letter ExampleManagement Cover Letter ExampleSenior Executive Cover Letter ExampleNext Steps in Your Job Search - Creating a Killer ResumeKey Takeaways
But then, before you can send your application and call it a day, you remember that the job ad requires a cover letter.

Its purpose is to introduce you and briefly summarize your professional background. On average, your cover letter should be from 250 to 400 words long.
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A bad cover letter, on the other hand, might mean that your application is going directly to the paper shredder. So, to make sure this doesn’t happen, it’s essential to know how to write a convincing cover letter.
Keep in mind, though, that a cover letter is a supplement to your resume, not a replacement. Meaning, you don’t just repeat whatever is mentioned in your resume.
If you’re writing a cover letter for the first time, writing all this might seem pretty tough. After all, you’re probably not a professional writer.
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The thing is, though, you don’t need to be creative, or even any good at writing. All you have to do is follow a tried-and-tested format:
Now that we’ve got the basics out of the way, we’re going to guide you through the process of writing a cover letter step by step.
That’s right, the hiring manager! Not the overly popular “Dear Sir or Madam.” You want to show your future boss that you did your research and are really passionate about working with their team.
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No one wants to hire a job seeker who just spams 20+ companies and hopes to get hired in any of them.
The simplest option is to look up the head of the relevant department on LinkedIn. Let’s say you’re applying for the position of a Communication Specialist at . The hiring manager is probably Head of Communications or Chief Communications Office.
If this doesn’t work, you can also check out the “Team” page on the company website; there’s a good chance you’ll at least find the right person there.
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The #1 problem we see with most cover letter opening paragraphs is that they’re usually extremely generic. Most of them look something like this..
Instead, you want to start off with 2-3 of your top achievements to really grab the reader’s attention. Preferably, the achievements should be as relevant as possible to the position.
My name’s Michael and I’d like to help XYZ Inc. hit and exceed their sales goals as a Sales Manager. I’ve worked with Company X, a fin-tech company, for 3+ years. As a Sales Representative, I generated an average of $30, 000+ in sales per month (beating the KPIs by around 40%). I believe that my previous industry experience, as well as excellence in sales, makes me the right candidate for the job.
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See the difference between the two examples? If you were the hiring manager, which sales manager would you hire, Jonathan or Michael?
Now that we’ve covered the introduction, let’s talk about the body of your cover letter. This part is split into two paragraphs: the first is for explaining why you’re the perfect person for the job, and the latter is for proving that you’re a good fit for the company.
This is where you show off your professional skills and convince the HR manager that you’re a better fit for the job than all the other applicants.

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But first things first - before you even write anything, you need to learn what the most important requirements for the role are. So, open up the job ad and identify which of the responsibilities are the most critical.
For the sake of the example, let’s say you’re applying for the position of a Facebook Advertiser. You scan the job ad and see that the top requirements are:
Now, in this section, you need to discuss how you fulfill these requirements. So, here’s how that would look for our example:
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. As the sole digital marketer at the company, I managed the ad creation & management process end-to-end. Meaning, I created the ad copy, images, picked the targeting, ran optimization trials, and so on.
Are you a student applying for your first internship? You probably don’t have a lot of work experience to show off in this section. Learn how to write an internship cover letter here.
Once you’ve written the last paragraph, you might be thinking - I’m a shoo-in for the job! What else do I need to write? I’ll just wrap up the cover letter and hit that sweet SEND button.
First Job Cover Letter Examples & Expert Tips [free] · Resume.io
The HR manager doesn’t only look at whether you’ll be good at the job or not. They’re looking for someone that’s also a good fit for the company culture.
After all, employees that don’t fit in are bound to quit, sooner or later. This ends up costing the company a ton of money, up to 50% of the employee’s annual salary.

How do you do this? Well, as a start, you want to do some research about the company. You want to know things like:
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So, get to Googling. Chances are, you’ll find all the information you need either on the company website or somewhere around the web.
Let’s say, for example, you’re passionate about their product and you like the culture of innovation / independent work in the organization.
I’ve personally used the XYZ Smartphone, and I believe that it’s the most innovative tech I’ve used in years. The features such as Made-Up-Feature #1 and Made-Up-Feature #2 were real game changers for the device.
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I really admire how Company XYZ thrives for excellence for all its product lines, creating market-leading tech. As someone that thrives in a self-driven environment, I truly believe that I and Company XYZ will be a great match.
What you don’t want to do here is be super generic for the sake of having something to write. Most job seekers tend to mess this one up. Let’s take a look at a very common example we tend to see (way too often):
I’d love to work for Company XYZ because of its culture of innovation. I believe that since I’m super creative, I’d be a good fit for the company. The company values of integrity and transparency really vibe with me.
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See what’s wrong here? The example doesn’t really say anything about the company. “Culture of Innovation” is something most companies claim to have.
The same goes for “values of integrity and transparency” - the writer just googled what the values for the organization are, and said that they like them.
So to wrap it all up, thanks for looking into my application. I hope I can help Company X make the most out of their Facebook marketing initiatives. I'd love to further discuss how my previous success at XYZ Inc. can help you achieve your facebook marketing goals.
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Once you’re done with the final paragraph, all you have to do is write down a formal “goodbye” and you’re good to go.
And we’re finally done! Before sending off the cover letter, make sure to proofread it with software like Grammarly, or maybe even get a friend to review it for you.
After all, a cover letter is just an introduction. Imagine going through all this effort to leave an amazing first impression, but flopping at the end because of a mediocre resume.
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If you want to learn more about Resumes & CVs, we have a dedicated FREE guide for that. Check out our complete guide on how to make a resume, as well as how to write a CV - our experts will teach you everything you need to know in order to land your dream job.
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To provide a safer experience, the best content and great communication, we use cookies. Learn how we use them for non-authenticated users.Whether you plan to change your company or apply for a job as a fresher, a job application will help you bring a step closer to your dream job and employment s. The job application letter highlights your related qualifications and experience also gives you the chance to improve your job resume and also, increase the chances of receiving a call letter for the interview.
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Cover Letters: How To Write A Great Cover Letter [templates & Examples]
Along with detailing the qualification, the job application letter example should also tell the employer about what you can bring and how you can contribute to the organization. Whether you are applying for the vacant position of a salesperson or a government official, we’ve